Inkhaus Creative, a Myrtle Beach web design & graphic design studio, was tasked with creating a memorable brand to fit the 2nd Avenue Pier’s highly anticipated remodeling and new construction efforts. As one of the leading branding and marketing companies in Myrtle Beach, our clients trust us to give their campaigns a look & feel that elevates the brand. They allow us to use our fertile imagination to develop a campaign that is cutting-edge and innovative, yet marketable to a wide range of consumers.


The Second Avenue Pier is the longest pier in Myrtle Beach, SC and has been in operation since 1938. Hurricane Hugo completely destroyed the pier in 1989. It was rebuilt in 1990, and has been going strong ever since. The Collins family felt that the Myrtle Beach Boardwalk Project would be a strong catalyst for revitalization in the area, so they embarked on a million dollar renovation plan for the Second Avenue Pier. The first phase of the new project will feature a complete overhaul of the tackle shop, restaurant, and top level open air bar. The second phase is a two story retail complex on the west side of Ocean Boulevard. In the future, a third phase on the east side of Ocean Boulevard will be an extension of the pier building, including retail spaces with parking below.

Inkhaus Creative was brought in to help create a new look & better brand awareness. The Collins family wanted an updated, abstract look & feel for the new brand. It was also important to retain the character, history & spirit of the 65 year old pier. We created 3 new logos: Second Avenue Pier, Pier House Restaurant and Pier View Bar & Lounge. Each work together to present a cohesive brand identity for the entire project, yet retain an individual identity. All of this ties in to the new website.

If your project requires a powerful identity to separate you from the pack, Inkhaus Creative will draw on many years of experience in the areas of business, design, marketing and promotions to create a stunning visual representation of your business concept. Contact Inkhaus Creative of Myrtle Beach, SC for your branding, marketing, web design, print design, social media and SEO solutions.

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