Myrtle Beach nightlife will never be the same…

Not since the Soul Beat Boutique has arrived. DJs Cooney & Bossaben have been hosting legendary parties for over 10 yrs all over Myrtle Beach & the Carolinas. They keep bodies movin’ with their special blend of Deep House, Latin-Tinged Funk, Rare Grooves & more. As hosts of the epic Full Moon Parties, Cooney & Bossaben have been behind some of the finest events in the Myrtle Beach area & have played alongside world-renowned artists such as Paul Oakenfold, Mark Farina, George Acosta, Saeed Younan and many more.

The Soul Beat Boutique are students of both the technical & the aesthetic aspects of DJ’ing. This gives them a unique edge ~ serious heads will appreciate & respect their mixing skills, while others will appreciate their dedication to producing a night where people can let loose and dance to new and vintage sounds in a fun, underground atmosphere.

Including choice Pop tunes in the mix is not something many “serious” DJs will do. What place do retro and major Pop hits have in a set of Deep House? Soul Beat Boutique laughs in the face of this misconception. Each event gets bigger, the buzz gets louder & louder, and pretty soon it’s “standing room only” at their parties.

Bourbon Street is quickly becoming a Myrtle Beach locals’ hotspot. They feature some of the best local live music around, and have hosted events that bring a unique blend of genres & styles. The Bourbon Street Underground series is just such an event. It wont be long before we see an all-night queue outside this venue ~ we suggest getting yourself to this next event (make haste!).

Bourbon St Underground-Labor of Love edition-Free Event
Friday Sept. 2 Labor Day Weekend
9pm-until…

This special edition of BSU features the Soul Beat Boutique crew and two guests that will be bringing the heat to the end of summer celebration that is Labor Day Weekend.

Inkhaus has updated & developed Blenheim’s brand identity. We designed their website to celebrate the company’s rich history, as well as update & connect to fans of the fiery beverage. Recently we launched their online store. A custom email newletter was created to let fans on the mailing list know that they could now purchase delicious Blenheim’s products anytime.

To test the waters a bit, we sent out around 100 email newsletters (roughly 10% of the mailing list). We were thrilled to see that the campaign had almost a 60% open rate. To put this in perspective: the national average is around 23% for the Agriculture and Food Services industry. This resulted in about a dozen orders placed online before noon! This is marketing that works, folks. If you have a niche product or service, consider an Inkhaus-designed custom email newsletter. Reaching out to your customer base in this way is an effective (and measurable) way to boost business. Viva Blenheim!

The Second Avenue Pier is the longest pier in Myrtle Beach, SC and has been in operation since 1938. Hurricane Hugo completely destroyed the pier in 1989. It was rebuilt in 1990, and has been going strong ever since. The Collins family felt that the Myrtle Beach Boardwalk Project would be a strong catalyst for revitalization in the area, so they embarked on a million dollar renovation plan for the Second Avenue Pier. The first phase of the new project will feature a complete overhaul of the tackle shop, restaurant, and top level open air bar. The second phase is a two story retail complex on the west side of Ocean Boulevard. In the future, a third phase on the east side of Ocean Boulevard will be an extension of the pier building, including retail spaces with parking below.

Inkhaus Creative was brought in to help create a new look & better brand awareness. The Collins family wanted an updated, abstract look & feel for the new brand. It was also important to retain the character, history & spirit of the 65 year old pier. We created 3 new logos: Second Avenue Pier, Pier House Restaurant and Pier View Bar & Lounge. Each work together to present a cohesive brand identity for the entire project, yet retain an individual identity. All of this ties in to the new website.

If your project requires a powerful identity to separate you from the pack, Inkhaus Creative will draw on many years of experience in the areas of business, design, marketing and promotions to create a stunning visual representation of your business concept. Contact Inkhaus Creative of Myrtle Beach, SC for your branding, marketing, web design, print design, social media and SEO solutions.

Inkhaus Creative teamed up with Feed A Family to do its part this season helping families in need. We’ve donated our time & design work to create logo & web design concepts. We designed this flyer advertising the 4th Annual Feed A Family program. This charitable organization has helped hundreds of families on the Grand Strand celebrate the holidays. Working with the Myrtle Beach Hilton & its Chef, Peter Gennaro, traditional turkey dinners are being provided to over 500 families.

The Inkhaus Team has been fortunate to see their business grow & thrive during a very challenging time. While this is encouraging to us, we are aware of those less fortunate. Doing what we love to help those who are going without is one way we can contribute. We encourage you to do the same, and invite you to be a part of Feed A Family this year!

Visit www.feedfamilies.com for more information.

So, you know what? It’s nice to get recognized!

We’ve just received notice that WeLoveWP has accepted our submission to their site dedicated to showcasing WordPress powered sites. Only about 10% of submissions are considered, and we’re proud to inform you that our client Coastal REO Solutions has their site prominently featured as one of the “Corporate” sites on the ballot.

If you’re thinking of re-working your own web presence, or need to start from scratch, take a moment to pursue all of the fantastic sites featured on the site. WordPress is quickly becoming the online solution for many of our clients, and you’ll see why. Having a custom WordPress site will put you in control of your brand.

Now, more than ever, small-to-medium sized businesses need to grow their exposure. But most businesses of this size don’t have the budget that bigger corporations do. This makes making large media buys difficult, if not impossible for most business owners. Inkhaus offers solutions through dynamic online campaigns designed especially for your business ~ once we establish your presence on the web, new avenues of communication are open to new prospective clients. You’ll be able to track your growth more efficiently, benefiting your bottom line accordingly.

Inkhaus Creative is a boutique agency. What does this mean? Above all, it means that when we take on a client, we dedicate ourselves very exclusively to that client. We feel that effective marketing means understanding your company’s needs thoroughly. We are able to achieve this through this exclusive focus on your business. Working with the Inkhaus team means more than “having a website”. It means having a customized marketing department who works to help you reach and surpass your goals.

In addition to designing & maintaining a basic web site, Inkhaus is able to offer several other invaluable services that are guaranteed to boost your exposure & grow your business. Services that include:

• Inventory Management Software & eCommerce
• SEO & professional SEO copywriting that ranks your site higher on Google searches
• Monthly & weekly Blog posts that inform, educate & draw new prospective clients
• Corporate branding that sets your identity apart from the competition
• Cross-over promotion to social networking sites like Facebook, Twitter & Flikr
• Custom eNewsletters designed to speak to your customer base

If you feel that your business is chugging along instead of racing forward, contact us to find out just what a customized marketing department can do for you. We understand that keeping up with the day-to-day reality of any business is a full-time job for anyone. Making the “big push” on marketing & promotion is our day-to-day reality. Let our team become yours.

Inkhaus wraps up a new flier design for the 405 Lounge. View larger flyer »

Event details:
IT’S A FAMILY AFFAIR @ the 405 Lounge ( formerly “Tha Bar”)… 405 8th Ave N // Myrtle Beach, SC… SATURDAY AUGUST 8TH 2009… Aug 8th, we bring you a very special event at the 405 Lounge, formerly “Tha Bar”. Help us welcome back close friend & family, Korry Picco, one of Myrtle Beach’s original house Dj’s. He tore our party to shreds on his last visit and we can’t wait to see what this night has to offer!

The previous South of the Border website was in need of a dire face lift. Inkhaus tried its own hand at design kitsch, playing off of the famous South of the Border billboards that line I-95. The move to a unique web address and the development of a custom WordPress theme was the right choice.For the client, this allows for greater control and usability. Our design highlights the festive theme of the famous rest stop. This gives visitors to the site a sense of the vibe of the venue ~ colorful, fun & hospitable to all.

Be sure to check out the custom SOTB blog that we created. Share a comment on your enjoyable memories of Pedro & South of the Border. Next time you’re visiting the Carolina coast, stop by the wesbite first to see happening. We promise your whole family will love a day at the Border!

Our task was to develop a brand with a highly professional look. We started with a logo, establishing a corporate identity. We assured the brand would be visible in a competitive market by producing print ads for various major publications. Then Inkhaus designed a media kit brochure and a powerful website. The IDX real estate software we installed & customized will help potential clients find properties easily. This will help define Coastal REO Solutions as the leading asset management company along the coast of the Carolinas.

Inkhaus develops brands by first understanding the client’s priorities. Coastal REO Solutions needed to have the power to provide updated bank-owned property information on their website. Our solution was to develop a searchable custom MLS real estate database that would meet their expectations and needs.  Not only does the website provide the user with a comprehensive & accessible list of bank owned properties, but also allows us to search the entire MLS with custom features, such as:

• Save and track their favorite properties
• Powerful advanced MLS search options
• MLS search results w/ Google mapping
• Property slideshows
• Handy tools such as a mortgage calculator

In addition to these powerful web features, the site has a blog allowing the client to keep customers updated with local and national REO news. The entire website is custom developed in WordPress, allowing the client to easily update their web content. Inkhaus can truly customize your website to meet any of your needs and requests.

Coastal REO Solutions is developed & driven by innovators who refuse to allow the market to determine their fate alone. Inkhaus is proud to have a partnership with such a company, and we look forward to a long & lasting relationship with tomorrows market leaders.

At Inkhaus, we don’t ‘play favorites’ with our clients. Each have their own set of needs, concerns and ideas about what it takes to move their business forward. It is our job to listen, learn & develop marketing & design concepts that make sense to both the client and the target audience.

However, not all clients are created equally ~ Some make a point to be as involved as possible in each stage of what we do. Others are just as happy to allow the Inkhaus team to build & develop an effective marketing campaign for them. In either case, we are equipped to bring the best ideas to light, growing them into effective campaigns that translate into dollars & cents for our clients.

Jason Ellis is a prime example of a client who is ‘hands-on’ in all the right ways. He takes the initiative to bring us ideas, and has the professional sense to allow us to help develop them into successful strategies. Unafraid to try new ways of communicating (check out his Myrtle Beach Home Blog) and connecting with his client base, Ellis has managed to generate business in an extremely competitive & difficult market.

We designed the LS Real Estate website last year, focusing on a clean design that could inform potential customers quickly & efficiently. Ellis needed a way to inform his existing client database ~ customers & potential clients who elected to receive information from LS Real Estate via email. Inkhaus introduced him to our powerful web based email marketing software.

Custom subscription forms, real-time stats on your client base, personalized mailings & time-sensitive autoresponders are really just the beginning. Once we’ve set up this software ~ tailoring it to your business & your database ~ you’ll have a virtual in-house marketing department at your command. This allows you to move forward with marketing concepts that are better informed and equipped to succeed.

What does this mean for our bottom line?

It means getting the most for our time & money. Ellis’ email newsletter campaign is an attractive, informative vehicle designed to deliver his business’s message with a sense of urgency. The best prospects as well as the loyal repeat customers get the pertinent information quickly & stylishly ~ You just gained an in-house marketing dept that knows your business and its needs.

Contact us to find out how we can bring your business the marketing results you deserve.

View full poster »

Little City Musical Theatre Company was recently given Charleston City Paper’s Best of Charleston 2009 award for “Best New Musical Theatre Company”. It is no small feat to generate this kind of brand awareness in a market known for its abundance of performing arts groups. That’s why Robbi Kenney, LCMT’s Artistic Director & President, decided to keep going strong with the company’s branding campaign. She asked Inkhaus to design this flyer & poster, promoting an event series she curated.

Showcasing a unique series of performances in one of Charleston’s most hallowed dining institutions ~ McCrady’s Restaurant ~ Kenney needed a design that would deliver both the message of the event’s details, as well as bring modest attention to the recent accolades shared by both Little City & the venue, respectively. We decided to bring in a little of the ol’ “Broadway Magic” in designing this piece, tipping our hats to the cabaret style with this eye-catching look.