Posts Tagged ‘custom newsletter’


Tuesday, October 26th, 2010

Inkhaus has been thrilled to work with the unique Blenheim Ginger Ale Co. One of America’s oldest independent soda bottling companies, Blenheim has attained something of a cult status. Folks who enjoy their ginger ales tend to be fanatic about it. Some have even created online shrines to the spicy soda.

Inkhaus has updated & developed Blenheim’s brand identity. We designed their website to celebrate the company’s rich history, as well as update & connect to fans of the fiery beverage. Recently we launched their online store. A custom email newletter was created to let fans on the mailing list know that they could now purchase delicious Blenheim’s products anytime.

To test the waters a bit, we sent out around 100 email newsletters (roughly 10% of the mailing list). We were thrilled to see that the campaign had almost a 60% open rate. To put this in perspective: the national average is around 23% for the Agriculture and Food Services industry. This resulted in about a dozen orders placed online before noon! This is marketing that works, folks. If you have a niche product or service, consider an Inkhaus-designed custom email newsletter. Reaching out to your customer base in this way is an effective (and measurable) way to boost business. Viva Blenheim!

© 2012 Inkhaus Creative