The Second Avenue Pier is the longest pier in Myrtle Beach, SC and has been in operation since 1938. Hurricane Hugo completely destroyed the pier in 1989. It was rebuilt in 1990, and has been going strong ever since. The Collins family felt that the Myrtle Beach Boardwalk Project would be a strong catalyst for revitalization in the area, so they embarked on a million dollar renovation plan for the Second Avenue Pier. The first phase of the new project will feature a complete overhaul of the tackle shop, restaurant, and top level open air bar. The second phase is a two story retail complex on the west side of Ocean Boulevard. In the future, a third phase on the east side of Ocean Boulevard will be an extension of the pier building, including retail spaces with parking below.

Inkhaus Creative was brought in to help create a new look & better brand awareness. The Collins family wanted an updated, abstract look & feel for the new brand. It was also important to retain the character, history & spirit of the 65 year old pier. We created 3 new logos: Second Avenue Pier, Pier House Restaurant and Pier View Bar & Lounge. Each work together to present a cohesive brand identity for the entire project, yet retain an individual identity. All of this ties in to the new website.

If your project requires a powerful identity to separate you from the pack, Inkhaus Creative will draw on many years of experience in the areas of business, design, marketing and promotions to create a stunning visual representation of your business concept. Contact Inkhaus Creative of Myrtle Beach, SC for your branding, marketing, web design, print design, social media and SEO solutions.

So, you know what? It’s nice to get recognized!

We’ve just received notice that WeLoveWP has accepted our submission to their site dedicated to showcasing WordPress powered sites. Only about 10% of submissions are considered, and we’re proud to inform you that our client Coastal REO Solutions has their site prominently featured as one of the “Corporate” sites on the ballot.

If you’re thinking of re-working your own web presence, or need to start from scratch, take a moment to pursue all of the fantastic sites featured on the site. WordPress is quickly becoming the online solution for many of our clients, and you’ll see why. Having a custom WordPress site will put you in control of your brand.

Now, more than ever, small-to-medium sized businesses need to grow their exposure. But most businesses of this size don’t have the budget that bigger corporations do. This makes making large media buys difficult, if not impossible for most business owners. Inkhaus offers solutions through dynamic online campaigns designed especially for your business ~ once we establish your presence on the web, new avenues of communication are open to new prospective clients. You’ll be able to track your growth more efficiently, benefiting your bottom line accordingly.

Inkhaus Creative is a boutique agency. What does this mean? Above all, it means that when we take on a client, we dedicate ourselves very exclusively to that client. We feel that effective marketing means understanding your company’s needs thoroughly. We are able to achieve this through this exclusive focus on your business. Working with the Inkhaus team means more than “having a website”. It means having a customized marketing department who works to help you reach and surpass your goals.

In addition to designing & maintaining a basic web site, Inkhaus is able to offer several other invaluable services that are guaranteed to boost your exposure & grow your business. Services that include:

• Inventory Management Software & eCommerce
• SEO & professional SEO copywriting that ranks your site higher on Google searches
• Monthly & weekly Blog posts that inform, educate & draw new prospective clients
• Corporate branding that sets your identity apart from the competition
• Cross-over promotion to social networking sites like Facebook, Twitter & Flikr
• Custom eNewsletters designed to speak to your customer base

If you feel that your business is chugging along instead of racing forward, contact us to find out just what a customized marketing department can do for you. We understand that keeping up with the day-to-day reality of any business is a full-time job for anyone. Making the “big push” on marketing & promotion is our day-to-day reality. Let our team become yours.

The previous South of the Border website was in need of a dire face lift. Inkhaus tried its own hand at design kitsch, playing off of the famous South of the Border billboards that line I-95. The move to a unique web address and the development of a custom WordPress theme was the right choice.For the client, this allows for greater control and usability. Our design highlights the festive theme of the famous rest stop. This gives visitors to the site a sense of the vibe of the venue ~ colorful, fun & hospitable to all.

Be sure to check out the custom SOTB blog that we created. Share a comment on your enjoyable memories of Pedro & South of the Border. Next time you’re visiting the Carolina coast, stop by the wesbite first to see happening. We promise your whole family will love a day at the Border!

Our task was to develop a brand with a highly professional look. We started with a logo, establishing a corporate identity. We assured the brand would be visible in a competitive market by producing print ads for various major publications. Then Inkhaus designed a media kit brochure and a powerful website. The IDX real estate software we installed & customized will help potential clients find properties easily. This will help define Coastal REO Solutions as the leading asset management company along the coast of the Carolinas.

Inkhaus develops brands by first understanding the client’s priorities. Coastal REO Solutions needed to have the power to provide updated bank-owned property information on their website. Our solution was to develop a searchable custom MLS real estate database that would meet their expectations and needs.  Not only does the website provide the user with a comprehensive & accessible list of bank owned properties, but also allows us to search the entire MLS with custom features, such as:

• Save and track their favorite properties
• Powerful advanced MLS search options
• MLS search results w/ Google mapping
• Property slideshows
• Handy tools such as a mortgage calculator

In addition to these powerful web features, the site has a blog allowing the client to keep customers updated with local and national REO news. The entire website is custom developed in WordPress, allowing the client to easily update their web content. Inkhaus can truly customize your website to meet any of your needs and requests.

Coastal REO Solutions is developed & driven by innovators who refuse to allow the market to determine their fate alone. Inkhaus is proud to have a partnership with such a company, and we look forward to a long & lasting relationship with tomorrows market leaders.

At Inkhaus, we don’t ‘play favorites’ with our clients. Each have their own set of needs, concerns and ideas about what it takes to move their business forward. It is our job to listen, learn & develop marketing & design concepts that make sense to both the client and the target audience.

However, not all clients are created equally ~ Some make a point to be as involved as possible in each stage of what we do. Others are just as happy to allow the Inkhaus team to build & develop an effective marketing campaign for them. In either case, we are equipped to bring the best ideas to light, growing them into effective campaigns that translate into dollars & cents for our clients.

Jason Ellis is a prime example of a client who is ‘hands-on’ in all the right ways. He takes the initiative to bring us ideas, and has the professional sense to allow us to help develop them into successful strategies. Unafraid to try new ways of communicating (check out his Myrtle Beach Home Blog) and connecting with his client base, Ellis has managed to generate business in an extremely competitive & difficult market.

We designed the LS Real Estate website last year, focusing on a clean design that could inform potential customers quickly & efficiently. Ellis needed a way to inform his existing client database ~ customers & potential clients who elected to receive information from LS Real Estate via email. Inkhaus introduced him to our powerful web based email marketing software.

Custom subscription forms, real-time stats on your client base, personalized mailings & time-sensitive autoresponders are really just the beginning. Once we’ve set up this software ~ tailoring it to your business & your database ~ you’ll have a virtual in-house marketing department at your command. This allows you to move forward with marketing concepts that are better informed and equipped to succeed.

What does this mean for our bottom line?

It means getting the most for our time & money. Ellis’ email newsletter campaign is an attractive, informative vehicle designed to deliver his business’s message with a sense of urgency. The best prospects as well as the loyal repeat customers get the pertinent information quickly & stylishly ~ You just gained an in-house marketing dept that knows your business and its needs.

Contact us to find out how we can bring your business the marketing results you deserve.

One of the biggest challenges in developing an effective web presence for any kind of business is in streamlining the way we update & maintain the site. Businesses evolve, and marketing strategies must also grow to meet the demands of a changing market, fickle customers and new technologies.

Clients come to us because we operate as if we were their own personal in-house design dept. You call us ~ we answer. Your business is changing, and your website needs to reflect that ~ not only once per quarter, but weekly – sometimes even daily. Take a look at the recently upgraded  Sago Plantation site to see an example of how we’re putting the power back into our clients’ hands. Utilizing a CMS (Content Management System) engine powered by WordPress, we’ve set up a customized site that clients can update at will, easily, with no fancy coding knowledge required. If you can use a word processor like Microsoft Word, you can use WordPress!

This client is a Real Estate Developer, and as such, wanted to do more than simply list which properties were for sale, whom to contact, etc. This is a rapidly changing market, and the better we can inform our customers, the more likely they are to buy with confidence. Powering our clients’ sites with CMS technology allows them to attract qualified buyers with greater frequency, driving sales & increasing revenue.

A final point regarding the WordPress engine: we’re able to offer clients access to their website stats in a very visual, easy-to-read format. This improves accountability ~ both in our efficacy as web designers/marketing consultants, as well as for our client’s ability to track what kind of potential customers are visiting their site. This is powerful software that is making a difference in the bottom line for our clients’ businesses.

Are you tired of the time it takes and having to contact your web developer for updates? Are you tired of having to pay for your website updates? Contact us to see how we can help with a CMS  solution giving you freedom and real time content publishing.

First, we made sure that the home page gave potential homeowners access to any & all info they might need: full-color maps of the developments’ featured amenities, actual building plats that clients can view, download and print—even mortgage contacts are made available to prospective buyers. A HUD report is also available; Legends realtors are as invested in the protection of clients’ assets as they are in expanding them. And with an INKHAUS-designed web presence, those assets are most assuredly expanding!

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